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Top 3 Most Popular Makeup Trends in Japan in 2023

By Ha Duong Mar 24, 2026 11
 

Top 3 Hottest Makeup Trends in Japan in 2021

Every year, the beauty industry launches a wide range of new products with various designs and colors. This often leaves many people feeling overwhelmed when stepping into a cosmetics store, unsure of which products suit them best.

Before finishing older collections, new ones keep appearing. So, which trends are truly worth trying? If you’re unsure, let’s take a look with GoMarket at the most popular makeup trends in Japan in 2021 to make your choice easier!

1. Natural-Toned Eye Makeup

With mask-wearing becoming common, the eyes have become the most prominent feature on the face. Instead of bold or sharp eye looks, the 2021 trend in Japan focuses on a natural, fresh, yet still captivating appearance.

Soft tones such as blush pink, deep brown, and light gold are widely favored. These shades help brighten the eyes and create a gentle, pleasant look. This style brings a refined and approachable beauty—like a soft “breath of nature” that is subtle yet आकर्षive.

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2. Colored Eyeliner – A Bold Accent

After choosing soft, natural eye tones, why not add a touch of creativity with colored eyeliner to create a standout look?

Colored eyeliner is not a new trend, but in 2021, it is expected to become more popular than ever. From vibrant shades like pink and orange to more subtle tones such as gray or cool brown, you can easily adapt it to match your style and occasion.

This style is especially suitable for office workers who want to maintain a polished appearance while still expressing a youthful and unique personality.

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3. Light Makeup – Focus on Skin and Lips

After a year of many changes like 2020, people began to pay more attention to self-care, especially skincare. As a result, makeup trends in Japan in 2021 leaned toward a minimalist, natural style with a light, breathable base.

Instead of heavy makeup, routines were simplified to enhance natural beauty. At the same time, skincare became a top priority to restore skin affected by pollution and prolonged mask-wearing.

In addition, tinted lip balms became more popular, helping keep lips soft, prevent dryness, and maintain a natural rosy look.

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